Genius Loci
The approach of the architectural firm
Gascón to the hospitality world
Do you have the feeling that the projects of architectural firms do not turn out to be exactly what you would like?
Inaccurate, unaddressed, incomplete, complicated...
The problem is often the starting point.
Let us tell you about ours
It’s called Genius Loci.
Genius Loci is a term in architecture which defines the ability to grasp the essence of a place to give it resonance through an architectural project.
This is the definition behind our first approach of attentive observation and careful listening.
There is a hidden richness inside every building, traceable in its historical paths, in the thoughts of those who gave birth to it or those who manage it, in the intentions of its brand…
Our projects reveal the richness of a structure and make it stand out. They are not extraneous touches, but changes which trigger the identity of the place and light up the brand.
The GASCÓN Canon integrates every aspect of the building.
Financial plans, strategies, relooking and strategic research are areas often managed as separate islands and so do not draw mutual strength from each other.
The search for a global vision has led the Gascón studio to consider all aspects of a structure with which architecture interacts.
Gascón guarantees a maximum level of integration and creates an efficient system thanks to one rule: the Gascón Canon.
The Gascón Canon combines architecture with a carefully crafted strategic and economic plan for the company for which it designs.
The Gascón Canon takes care of the aesthetic and functional parts of a structure bringing about convergence into a single corporate vision.
Aesthetics and functionality follow the criteria of care and hospitality and our proposals are always updated according to the latest studies of market trends.
Yes Gabriele, I would like to reserve my Genius Loci
The financial plan includes:
An increase in the economic value of the structure
The growth of ROI
A priori reasoning on economic return
A well-structured and detailed financial plan
Our results have no mediocre elements and make the most out of the potential of the structure. The clusters of structures form an economically measurable system and this allows for a clear vision that connects and measures the economic return of all projects in a single common thread.
EGA & GENIUS LOCI
EGA (Exponential Growing Activities) and Genius Loci are two stages that are part of the Gascón design process.
Our workflow follows a fluid, consolidated path which is methodical and clear with well-defined time frames complete with all the elements that are needed.
Our team is made up of architects trained in the hospitality sector who are always on hand to discuss the project.
An internal team is responsible for studying market trends and supporting architects in their design process.
OUR FIRST PROJECT PROPOSAL
From the first project, our proposals are already concrete and functional, enriched by moodboards and suggested materials.
The presentation takes place through three-dimensional images in high resolution.
Our project drawings are highly detailed providing an optimal level of realism, allowing the dream, imagined and built together with our customers, to become real. The drawings come complete with materials and colors and so that nothing is removed from the show that we are creating together.
Thanks to our sophisticated design software we do not run the risk of proposing unrealistic ideas.
The first project proposal already has detailed and realistic connotations in order to underpin the evaluation of every element and choice.
The materials we propose are chosen with the aim of increasing the value of the property according to aesthetics and durability and are based on industry trends criteria.
Our architects are available to accompany you step by step.
Yes Gabriele, I would like to reserve Genius Loci
WITH GASCÓN THE POSSIBILITIES GROW
Genius Loci is the first step in the direction of a coordinated vision which is coherent and profitable.
Genius Loci is an opportunity that will allow you to reflect with even more clarity and foresight
Genius Loci is the beginning of research aimed at giving strength to your structure and your brand.
Today’s need is to know how to differentiate and grow by staying ahead of competitors who themselves keep evolving in order to create new opportunities for their structures.
Only an active company can increase its opportunities and continue to serve an increasingly demanding customer.
WHY GASCÓN
Restructuring projects undertaken internally by a business itself can be highly stressful and require a huge amount of effort, resulting in time taken away from fundamental work tasks as well as generating inevitable errors which consequently lead to economic losses.
Relying on a specialized studio allows for a global vision and brings in the necessary specific knowledge needed by a structure. In order to obtain excellent results in functional, aesthetic and architectural terms, a targeted process is necessary.
We are entirely at your service in delivering significant structures that are constantly evolving, outstanding in their excellence, unique in their kind, well focused and competitive.
We are proud to collaborate with the hospitality sector offering the world places of hospitality, care and well-being.
Contact us for more information
Yes Gabriele, I would like to reserve my Genius Loci
Best regards,
Gabriele Gascón
